About Us

Smart Jewellery Deals

Our founder explains:

SMART JEWELLERY DEALS was established by the Dimsta Corporation in Cape Town, South Africa. It came about from a quest to find universal pieces of jewellery at the best value for money. All the pieces are made from sterling silver or stainless steel combined with laboratory grown gemstones, shell or agate. The selection offered is feminine, romantic and elegant.
van cleef alhambra jewels

Why Choose Us

We have chosen skilled manufacturing partners

We select only hand-cut zirconiums, moissanites and lab grown diamonds for our pieces.

Q&A with the founder?


It is a gemstone discovered by a French scientist, Henri Moissan, in 1893. The scientist discovered microscopic particles in a crater created by a meteorite that fell to earth. Moissanites have a higher refractive index than diamonds and almost as durable at 9.25 on the Mohs scale vs 10. In short, they are shinier than diamonds and almost as strong. Today moissanites are lab grown, because moissanite resources are scarce. It is far better for our environment too.


A ‘seed’ comprised from pure carbon, where the crystalline structure has already formed, are placed in a vacuum under special laboratory conditions so that the carbon molecules can assimilate to the diamond seed.(Similar to 3D printing.) There are no elemental difference between mined and laboratory grown diamonds. They too come in various colours, clarity, cuts and carats and the difference between mined and lab grown diamonds on the aforementioned 4C’s are nil. Lab Grown diamonds are 50 % less expensive than mined diamonds and better for our environment.

Diamonds are not the only gemstones grown in laboratories nowadays, most precious and semi -precious gemstones found on the market are in fact manufactured.

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Quality universal & symbolic jewellery

Smart Jewellery Deals


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